In Orwell's 1984, there was painted a nightmare world where information was kept from the proletariat. Ignorance was the weapon that the state used against the population. It seemed that 'Education will set you free' (sounds like a Labour soundbite).
Rather than ignorance, our society is bathed in information from every direction but the effect is ironically the same. The information that should elevate us to a position of knowledge is obscured by a opaque screen of banality.
So what has all this got to do with coffee? Well, how much of our opinion of coffee is from received wisdom, or the fancy packet, or the story of how wonderful the farmers are (which of course they are)? Is our view of coffee moulded by the advertising, the logos, the brand the fancy name from where it comes? Probably - so I have a challenge for you all, - buy something that you don't usually have and try it, you never know you may like it.
